èªç€ŸããŒã ããŒãžãå人ã®Webã³ã³ãã³ãããæ€çŽ¢ãµã€ãã§äžäœè¡šç€ºãããããšãã声ã¯ããèãããŸãã
ããããSEO察çã®æ¹æ³ã解説ãã人ã¯ããã®å€ãããã¯ããã¯ã玹ä»ãããã®ã§ããæè¿ã§ã¯ãå€ããŠéçšããªãæ¹æ³ã®æ²èŒãæã®ç¥èã§åæãšããŠSEO察çã®æ¹æ³è«ãåæã§å£²ãåºããŠããããšãçãããããŸããã
å»å¹ŽãŸã§éçšããŠããSEO察çã®åžžèãä»å¹Žã¯ããéçšããªãããšããããšãããããŸããããã§ãSEO察çã®ã¢ã«ãŽãªãºã ã®å€åããã®ããã§å¯èœãªæœçã«ã€ããŠè§£èª¬ããŸãã
- 1 SEO察çã®æå³ãšã¯
- 1.1 SEO察çãå¿ èŠãªçç±
- 1.2 SEO察çã«ã¯è²»çšããããã¹ãïŒ
- 1.3 äžäœè¡šç€ºã®åºæº
- 1.4 æ€çŽ¢é äœãšã¢ã¯ã»ã¹æ°ã®çžé¢é¢ä¿ã«ã€ããŠ
- 1.5 äžäœã«ãªãæ¹æ³ã¯èª°ã«ã§ãããïŒ
- 1.6 ãŠãŒã¶ãŒãã¡ãŒã¹ããå«ã°ããçç±
- 1.7 ã³ã³ãã³ãã®çš®é¡ã®éžæ
- 2 ææ°ã®ã¢ã«ãŽãªãºã ãšSEO察çã®æœçæ¹æ³
- 2.1 æå¹æ§ã®ã¢ã«ãŽãªãºã å€åãææ¡ãã
- 2.2 ãã³ã®ã³ã¢ããããŒã
- 2.3 èªç¶ãªå€éšè¢«ãªã³ã¯ãåŸã
- 2.4 SEO察çã«éèŠãªè¢«ãªã³ã¯ã«ã€ããŠ
- 2.5 æ€çŽ¢ããŒã¯ãŒãã®éžå®
- 2.6 ç«¶åãµã€ããšããªã¥ãŒã ã®ç¢ºèª
- 2.7 èšäºã®è³ªãé«ãã
- 2.8 ãã«ãœãã»ã¹ããŒãªãŒãäœã
- 2.9 ã¿ã€ãã«ã»å°èŠåºããäžæã«ä»ããªã
- 2.10 ãã®ä»ã®æœçãã€ã³ã
- 3 æ€çŽ¢é äœã ãã«ãã ãããªããšããéžæè¢ããã
- 4 SEO察çã«ã€ããŠã®ãŸãšã
SEO察çã®æå³ãšã¯
SEO察çãšã¯ãæ¥æ¬ã«ãããWebã»ããŒã±ãã£ã³ã°æ¥çã®çšèªã®1ã€ã§ããæ£åŒã«ã¯ãSEOïŒããšã¹ã»ã€ãŒã»ãªãŒãããããã¯ãã»ãªãïŒãšåŒãã§ã察çãã¯ä»ããŸããããéäŸãšããŠãSEO察çããšåŒã¶ããšããããããŸãã
SEOã¯âSearch Engine Optimizationâãçç¥ãããã®ã§æ¥æ¬èªã«èš³ããšãæ€çŽ¢ãšã³ãžã³æé©åãã§ããæ€çŽ¢ãšã³ãžã³ããµã€ãããŒãžãã¯ããŒã«ïŒæ€åºïŒããŠã€ã³ããã¯ã¹ããé äœæ±ºããè¡ããããšãã«ãä¿¡é Œã§ãã質ã®é«ãèšäºãäžäœã«è¡šç€ºããŸãã
ã€ãŸããSEO察çãããæå³ã¯ãæ€çŽ¢ãšã³ãžã³ã«èŠã€ããŠããããããããŠãããã«äžäœè¡šç€ºã®ããã«ãµã€ããããŸããŸãªæ¹æ³ã§æ¹åããããšã§ãã
Googleãæšå¥šããSEO察çã¯ãã¡ãã®èšäºãåç §ãã ããã
ãSEO察çã¯Googleã«å¯ŸããŠè¡ãã°ããïŒã ãGoogleãæšå¥šããŠããSEO察çãç¥ãããã ãSEO察çã¯äœçš®é¡ããïŒã ãåžžã«ã¢ããããŒããããŠããŠäœããããè¯ããããããªãã ãGoogleã®ã¢ããããŒããåã[âŠ]
SEO察çãå¿ èŠãªçç±
ã³ã³ãã³ãèšäºãããŒã ããŒãžãECãµã€ããªã©ã«SEO察çãå¿ èŠã«ãªãçç±ã¯ããã¡ãããäžäœè¡šç€ºããããããšãããŸãã
ã§ã¯ããªãäžäœè¡šç€ºãå¿ èŠããšããã°ãäžäœã«ããŒãžãæ²èŒãããã°ãããŒã¯ãŒãããæµå ¥ã»ã¢ã¯ã»ã¹ãã人ãããŒãžã®ãæ°ã«å ¥ãç»é²ãç³èŸŒã¿ãè³æè«æ±ãåãåãããè³Œå ¥ãªã©ãããŠå©çãããããããã§ãã
çŽæ¥çã鿥çãã«ããããããã¢ã¯ã»ã¹ã¢ãããCVïŒã³ã³ããŒãžã§ã³ïŒã«ã€ãªãããSEO察çãè¡ãããæå€§ã®çç±ã§ãããã®ã§ãã
SEO察çã¯æå³ãªããšæã£ãŠããŸãããïŒçŸåšã§ãååé客ã§ãã察çã§ãã®ã§è©³çްã¯ä»¥äžèšäºãåç §ãã ããã
SEO察çããããã©æã£ããããªå¹æãåºãªãã£ã SEO察çã宿œãããã©ãGoogleã®ããã«ãã£åããŠäž»èŠããŒã¯ãŒããåå€ã«ãã£ã SEO察çã®ããæ¹ãæ¹æ³ãåãããªã SEO察çãæ¬åœã«å¿ èŠã ãšæããªã SEO察[âŠ]
SEO察çã«ã¯è²»çšããããã¹ãïŒ
äºæ¥è ã¯ãµã€ãã®äžäœè¡šç€ºãç®æããŠSEO察çãããŸãã
ããããªãããè²»çšããããã«é äœãäžããããšããŠããååãªããŠããŠããªããšäžæããµã€ããäžäœè¡šç€ºåãã«ãµã€ããæé©åã§ããŸãããSEO察çã¯æäœéã®è²»çšããããããšã¯åæã«ããã»ããããããSEOæ¥è ãä»ããŠããŠããŠã掻çšã§ããã®ã§å¹ççã§ãã
ãšã¯ããã倧éãã€ã蟌ãã§ãäžäœè¡šç€ºãæåãããšã¯éããŸãããç«¶åç¶æ³ãããŒã¯ãŒãã®éžå®ãªã©ãããŸããŸãªæ¡ä»¶ãè€éã«çµ¡ã¿åãããã§ããæäœéã¯ããéããããã¹ããã ãããã ãããããŠããéããããããŠããããªãããšããã®ãããæå³ã§æ£è§£ã§ãã
äžäœè¡šç€ºã®åºæº
äžäœè¡šç€ºã¯æ€çŽ¢é äœã1ïœ3äœã ããšèãã人ãããŸãããå®ã¯æåã®ããŒãžã«æ²èŒãããã ãã§ãããçšåºŠã®äžäœè¡šç€ºã¯æãããŠããŸãã
ãã ããæ²èŒãããé äœãé«ãã»ã©ã¢ã¯ã»ã¹ãå¢ãããŠãŒã¶ãŒã®äžã«ã¯æåã®æ°åãããªã³ã¯ã確èªããªããšãã人ãããã®ã§ãããã®ãããäžäœè¡šç€ºã®ç®å®ã¯ãæåã®ããŒãžã«æ²èŒãããããšã§ã¯ããããã©ãã§ããã°3äœãŸã§ã«ã¯å ¥ããããšããã§ãã
ãããããŒã¯ãŒãã®å Žåããã®äžäœãèªç€Ÿãµã€ãã§ç¬å ããããšãæå¹ãšãããŸãããããã®ã¢ã¯ã»ã¹ãèªç€Ÿã®ãµã€ãã«ã€ãªãã圢ã«ããã°ãç«¶åæ¥è ã«æµããå¯èœæ§ãæžãããã®ã§ãã
æ€çŽ¢é äœãšã¢ã¯ã»ã¹æ°ã®çžé¢é¢ä¿ã«ã€ããŠ
SEO察çã§ïŒäœãç²åŸããå Žåã©ã®ãããã®ã¯ãªãã¯çããããšæããŸããïŒ
ãŸãïŒäœãšïŒïŒäœã®å Žåã®ã¯ãªãã¯çã«ã€ããŠã確èªããŠã¿ãŸãããã
1äœïŒ18.08ïŒ
2äœïŒ10.26ïŒ
3äœïŒ7.32ïŒ
4äœïŒ4.94ïŒ
5äœïŒ4.95ïŒ
6äœïŒ2.21ïŒ
7äœïŒ2.04ïŒ
8äœïŒ2.39ïŒ
9äœïŒ1.45ïŒ
10äœïŒ1.85ïŒ
â»åŒç€Ÿãç¬èªã«è¡ã£ãèª¿æ»æ°åã«ãªããŸãã
äžè¬çã«1äœã«ãªããšçŽ20%çšåºŠã®ã¯ãªãã¯çããããšèšãããŠããŸãããã®ä»ã¯åºåãGoogleMapãªã©ã«åæ£ãããæã£ãããã«ã¯ãªãã¯ãããªãã®ãçŸç¶ã§ãã
以äžã«SEO察çã§äžäœãç²åŸããããšã倧åããã®æ°åãèŠãŠéèŠãããããšæããŸãã
äžäœã«ãªãæ¹æ³ã¯èª°ã«ã§ãããïŒ
æ€çŽ¢ããŒãžã®äžäœè¡šç€ºãçãã®ãSEO察çã®ç®çãšè¿°ã¹ãŸããããããããSEO察çãããã°ã誰ã§ãäžäœè¡šç€ºãã§ããã®ãïŒããšããåé¡ããããŸãã
å®ã¯ãã©ããªããŒã¯ãŒãã«å¯ŸããŠãSEO察çããã°äžäœã«æ²èŒã§ããããšãããšããããšã¯éããªããšããããŠããŸãããªããªãããªãªãžãã«ã®æ å ±ãæäŸã§ããç«¶åæ¥è ã倧æã«ãããã¡ã€ã³å¹Žæ°ãããŒãžã©ã³ã¯ã®åœ±é¿ã¯ç¡èŠã§ããªãããã§ãã
ã¢ã«ãŽãªãºã ã¯ç·åçããã€æ©äŒçã«å€æãããŸãããæ°èŠãã¡ã€ã³ã§æ°ãã«å¶äœããããŒãžãæ€çŽ¢äžäœã«çŸããã ãã§ãå幎ã»ã©ã¯ããããŸãã
ãã®ãããSEO察çãšããŠäžå€ãã¡ã€ã³ã䜿ã人ãããŸããã確å®ã«äžäœè¡šç€ºãçŽæãããšããããšã¯ãã©ããªåªç§ãªæ¥è ã§ã決ããŠç¢ºçŽã§ããªãããšã§ãã誰ã§ããšã¯ããããã§ããå Žåãããã°ã§ããªãå Žåãããã®ã§ãã
ãŠãŒã¶ãŒãã¡ãŒã¹ããå«ã°ããçç±
SEO察çã¯ãŠãŒã¶ãŒãã¡ãŒã¹ãã®èŠç¹ã§ã³ã³ãã³ããäœã£ãŠæäŸããã®ããããšãããŸãã
ãŠãŒã¶ãŒãã¡ãŒã¹ããšã¯ããããã«ããŠãŒã¶ãŒç®ç·ã§ãµã€ããäœãããšã§ããããã«ãSEO察çãæœãããšã§ã©ã³ã¯ãäžããããµã€ãè©äŸ¡ã«çŽçµããŠããããšãèŠéããŸãããæçµçã«ã¯ããµã€ãã®è©äŸ¡ãé äœã決ãããããã©ãã ãæå¹ãªSEO察çãæœãããã§äžäœè¡šç€ºã¯æ±ºãŸããŸãã
ã³ã³ãã³ãã®çš®é¡ã®éžæ
ã€ã³ã¿ãŒãããäžã§ã¯ãããŸããŸãªçš®é¡ã®ã³ã³ãã³ãã§æ€çŽ¢ãšã³ãžã³äžäœè¡šç€ºãç®æãããŒã±ãã£ã³ã°ãçãã§ãã
ãµã€ãã«ã¯ã5chããã¥ãŒã¹ãªã©ã«çŒãå¢ããããŠã³ã¡ã³ããä»ããããŸãšããµã€ããããããã°ããããã¥ãŒã¹ãµã€ãããã¡ã€ã³ãšãªãã³ã³ãã³ãã®ãWebãµã€ããã»ãããŒã ããŒãžããã¡ã€ã³ã«èªå°ããããµãã©ã€ããµã€ããã1ããŒãžã®ã¿ã®ãã©ã³ãã£ã³ã°ããŒãžïŒãµã€ãïŒããªã©ããããŸãã
ãã®äžã«ã¯ãæ å ±ã®ã¿ããŸãšããããã¥ã¬ãŒã·ã§ã³ãµã€ãããªã©ãå«ãŸããŸããã¢ã«ãŽãªãºã ã®å€åã«ãã£ãŠãæå¹ã§ã¯ãªããµã€ããåºãŠãããããäŒæ¥ãå人ã¯å©çšããçš®é¡ãèŠæ¥µããŠæ®æ®µããã¢ã«ãŽãªãºã ã®å€åãææ¡ããå¿ èŠããããŸãã
ææ°ã®ã¢ã«ãŽãªãºã ãšSEO察çã®æœçæ¹æ³
äžäœè¡šç€ºã«ã¯åºæ¬çãªæ¹æ³ã«å ããŠããã®æã
ã®SEO察çã®å€åã«ã€ããŠããããšãæ±ããããŸãã
äžèšãçè§£ãã察çããããã®æã®ãã¹ããªæœçã§ãã
æå¹æ§ã®ã¢ã«ãŽãªãºã å€åãææ¡ãã
æ¥ã ãå€åããæ€çŽ¢ãšã³ãžã³ã¢ã«ãŽãªãºã ã®äžã§æå¹ãªSEO察çãææ¡ãç¶ããããšã¯ããŒã±ãã£ã³ã°åå¿è ãåããŠã®ãµã€ãæ°èŠæ§ç¯è ã«ã¯äžå¯èœã«è¿ãããšã§ãã
ãªããªããåºæºãææšãšãªããµã€ããæã£ãŠããªã人ã¯ãã©ã®ãããªå¯Ÿçãé äœãäžããã®ããããã«ããããã§ãããããã倧ãŸããªå€åã¯æäœéããŠå€ãå¿ èŠããããŸãã
ãã³ã®ã³ã¢ããããŒã
äŸãã°ã倧ããªå€åãšããŠç¥ãããã®ãã質ã®äœã倧éå€éšè¢«ãªã³ã¯ãä»ããŠé äœãäžããããã³ã®ã³ã¢ããããŒãããšåŒã°ããã¢ã«ãŽãªãºã ã®å€åã§ãã
äžå°ãã倧æãå·»ã蟌ãã§ãå€ãã®äºæ¥è ã被ãªã³ã¯ãå€ããå·®ãæ¿ãããªã©ã®å¯Ÿå¿ã«åœæã¯è¿œãããã®ã§ãã
ãã®åŸã2010幎代äžç€ã«ã¯ãèšäºã¿ã€ãã«ã»èŠåºããªã©ã«é床ã«ããŒã¯ãŒããå«ããŠäžäœè¡šç€ºããããšãããµã€ãã®é äœéäžãªã©ãèŠãããŸããç¹ã«åæãšããŠã¢ãã£ãªãšã€ãèšäºã®ãããªåå玹ä»ãäžå¿ã«æµè¡ãã圱é¿ã§ãã°ãŒã°ã«ã«å¯ŸçããããšããããŠããŸãã
ãããã2010幎代åŸåã®ãã¥ã¬ãŒã·ã§ã³ãµã€ããNAVERãããŸãšããµã€ããªã©ã®é äœéäžãã¹ãã åã§ãã
ãã¡ããããã¹ãŠã®ãŸãšããµã€ããæ€çŽ¢é äœããæ¶ããããã§ã¯ãªããäžå®æ¡ä»¶ã®æªè³ªãªãã®ãäžäœããå€ããã圢ã§ãã
ããŸã ã«ããŸãšããµã€ããäžäœã«ããããšãå€ãã®ã¯ããããªãã®äžäœè¡šç€ºçè«ãããããã§ããå ·äœçã«ã¯ããŸãšããµã€ãã¯ãšã«ããæŽæ°é »åºŠãæ¥ã«3å以äžãªã©é«ããŠãçžäºãªã³ã¯ãæœãã倧ããªå¡ã®ãµã€ããšããŠåœ¢æãããŠããããã§ãã
å®éãäžäœè¡šç€ºããããŸãšããµã€ãã®å€ãã¯ãSEO察çã¯ã»ãšãã©æœãããŠããããæšæºçãªãã®ã°ããã§ãããã®è³ªãå£ãåã®éãšãªã³ã¯ã§è£ã£ãŠãããšããããã§ãã
ããããäºæ¥è ãCVãåŸãããã«è¢«ãªã³ã¯ã§å³åº§ã«äžäœè¡šç€ºãçãã«ã¯ãé£ããç¶æ³ã§ãã
ãã§ã«ããã¢ã«ãŽãªãºã ãæå³çãªå€éšãªã³ã¯ãæœãããšãã¹ãã ãšèªå®ããããŒãžã©ã³ã¯ãé äœãŸã§ãäžããŠããŸããããSEO察çã«ã¯å·¥å€«ãå¿ èŠãšãªããŸãã
ã¢ã«ãŽãªãºã ãäžäœè¡šç€ºã®å€åã¯ãæç¢ºãªãã®ãšããã§ãªããã®ãããã现ããå€åã远ãç¶ããã®ã¯é£ããã§ãããæ°ã¥ãããã®ãèç©ããŠãããSEOæ¥è ãªã©ã掻çšããŠæ å ±ãã¢ããããŒãããŠããã°ãçŸåšã®æœçã§å¿ èŠãªããšã¯ããçšåºŠæããã«ãªãã§ãããã
èªç¶ãªå€éšè¢«ãªã³ã¯ãåŸã
ã§ã¯ããå€éšè¢«ãªã³ã¯ã¯æå³ããªãããã®ãïŒããšãããšãå®ã¯ããã§ããªãã®ã§ãã
ã°ãŒã°ã«ã¯å€éšè¢«ãªã³ã¯ãè©äŸ¡ã®å¯Ÿè±¡ããå€ããŠããããæªè³ªãªãã®ãè©äŸ¡ã«å ¥ããªãããã«åªåããæå³çãªãã®ã¯äžäœã®äžèœãé äœããå€ããŠã¹ãã ãšããã ãã§ãã
ã€ãŸããèªç¶ã«ä»ããããå€éšè¢«ãªã³ã¯ã¯ãè©äŸ¡ã®å¯Ÿè±¡ãšãªãããšã¯ç¶ç¶ããŠããŸããå®éããªã³ã¯ãæç¥šãå£ã³ãçãªæå³ãæã¡ããã®ãµã€ããããŒãžãæ¯æãã圢ã§è©äŸ¡ã決ãŸã£ãŠããŸãã
ãã®ãããå€ãã®äººããªã³ã¯ããããªããããªãªãªãžãã«ã§è³ªã®é«ãèšäºã¯ããã£ããã§ã確å®ã«è¢«ãªã³ã¯ãåŸãŠè©äŸ¡ãé«ããŠããä»çµã¿ã§ãã
SEO察çã«éèŠãªè¢«ãªã³ã¯ã«ã€ããŠ
SEO察çã«éèŠãªè¢«ãªã³ã¯ã«ã€ããŠã¯ãã¡ãã®èšäºãåèã«ããŠãã ããã
ä»åã¯SEO察çã®è¢«ãªã³ã¯ã«ã€ããŠéèŠãªç¹ãšäžäœã©ã®ããã«ã㊠被ãªã³ã¯ãç²åŸããã®ãã解説ããŠãããããšæããŸãã SEO察çã¯å€§ããåããŠå éšå¯Ÿçãšå€éšå¯ŸçïŒä»åã®è¢«ãªã³ã¯ã¯å€éšïŒã®ïŒã€ã« åé¡ããããšãã§ããå éšå¯Ÿçã¯ã³ã³ãã³ã[âŠ]
æ€çŽ¢ããŒã¯ãŒãã®éžå®
SEO察çãšããã°ãããŒã¯ãŒãã®éžå®ã§ããæ€çŽ¢ããŒã¯ãŒããèªç€Ÿã®ãµã€ãã«ããããããã®ã«ããã ãã§ãã¢ã¯ã»ã¹ãã人ãããŒã¯ãŒãã§çã£ããŠãŒã¶ãŒãšãªããŸãã
æ€çŽ¢ããŒã¯ãŒãã«ã¯ãæ®æ®µããããæ€çŽ¢ããããããã¯ããŒã¯ãŒãããæ€çŽ¢æ°ã®å°ãªãããããªãã¹ã¢ãŒã«ããŒã¯ãŒãããäž¡è ã®éãåã£ããããã«ããŒã¯ãŒããããããŸãã
ã©ã®ãããã®æµå ¥æ°ãçããã«ãã£ãŠãããŒã¯ãŒããå€ããå¿ èŠããããç¹ã«1ã€ã®åç¬ã¯ãŒãã§äžäœãåãã®ããè€æ°ã®ããŒã¯ãŒãïŒè€åã¯ãŒãïŒçµã¿åããã§äžäœãåãã®ãã§ã¯åŽåããŸã£ããç°ãªããŸãã
åè ã®åç¬ã¯ãŒãã¯äžäœè¡šç€ºãé£ããããã»ã©ç¥å床ã®äœãããŒã¯ãŒãã§ããäžäœãé£ããã®ã§ããäŸãã°ããã€ãšããç³»ã®ãµããªã¡ã³ãæ¥è ããããã€ãšããããšããåäžã®ããŒã¯ãŒãã§äžäœè¡šç€ºãããããšãããšè«å€§ãªã³ã¹ããšæéæãåŽåãããããåœç¶ãªããå€ãã®æéãããããŸã
ãããŸã§ããŠã確å®ã«äžäœãåãããããããªãäžçã§ãã
ããããè€åã¯ãŒãã§ããã€ãšããã15kgã3ã¶æãããæ¹ããªã©ã®ããã«è€æ°ã®ã¯ãŒããæ£ãã°ããŠããŒã¯ãŒãéžå®ããããšã§ããã€ãšããã§åç¬äžäœãçããããå°ãªãåŽåã§äžäœè¡šç€ºãç®æããã®ã§ããããããã³ã°ããŒã«ããŒã¯ãŒããšåŒã³ãŸãã
æè¿ã¯ããµãžã§ã¹ãããŒã«ãããŒã¯ãŒããã©ã³ããŒãªã©ã掻çšããŠè€åã¯ãŒããæ±ºããã±ãŒã¹ãå€ããèªç€Ÿã®ãµã€ãã«åã£ããã®ãéžã¶ãšãã«äœ¿ããŸãã
SEO察çããŒã¯ãŒãéžå®ã®5ã¹ãããïŒå€±æããªãã³ãã«ã€ããŠã¯ãã¡ãã®èšäºãåç §ãã ããã
ãSEO察çããŒã¯ãŒãã£ãŠãã©ããã£ãŠéžå®ããã®ïŒã ãããŒã¯ãŒããæ±ºãããããæ°ãå€ãããŠçµã蟌ããªãã ãèªç€Ÿè£œåã®è³Œå ¥ã«ã€ãªããSEO察çããŒã¯ãŒããéžå®ãããã ããŒã ããŒãžã掻çšããåºå ±æŽ»åãéå®¢ã«æ¬ ãããªãã®ããSEO察ç[âŠ]
ç«¶åãµã€ããšããªã¥ãŒã ã®ç¢ºèª
ããŒã¯ãŒãéžå®ãã§ããåŸã®ç¢ºèªäœæ¥ã倧åã§ããè€åã¯ãŒããããã€ã決ããŠããã®åŸã«ããããªããµã€ããäœãå§ãããšå€±æããããšãå€ãã®ã¯ãç«¶åãµã€ããšããªã¥ãŒã ã®ç¢ºèªãæ ã£ãããšã§ãæã£ããããªå¹æãåŸãããªãããã§ãã
ç«¶åãµã€ãã®èª¿æ»ã¯ãæ€çŽ¢ããŒã¯ãŒãã§å®éã«æ€çŽ¢ããŠã¿ãã°ããã«èŠã€ãããŸãã
ãã®éã«ãç«¶åã®åŒ·ããµã€ããäžäœãåºããŠããããªãªãžãã«ã®æ å ±ãæåºã§ãããã«ãªãããªã©ã®æ¡ä»¶ãèŠæ¥µããŸãããããç¥ããªããŸãŸé²ããã°ãããã£ãããµã€ããäœã£ãã®ã«ãäžäœã«ã¯è¡šç€ºã§ãããã«ãªãããšãªã£ãŠãã³ã¹ããšæéããããå¶äœéçšããŸãããšç¡é§éªšã«ãªã£ãŠããŸãã®ã§ãã
次ã«ãããªã¥ãŒã ã®ç¢ºèªã§ãããã°ãŒã°ã«ã§ã¯æ€çŽ¢ã®ããªã¥ãŒã ãæ€çŽ¢æ°ãªã©ãææšãšããŠæäŸããŠããŸãã
ã€ããŒãä»ã®æ€çŽ¢ãµã€ããå«ãã調æ»ããŒã«ãªã©ã䜿ãããšã§ãã¢ã¯ã»ã¹æ°ã®ææšã¯ããããŸãã調ã¹ãã«é²ããŠãããªã¥ãŒã ãäœãã®ã«äžäœè¡šç€ºãçã£ãŠããã¢ã¯ã»ã¹ãCVãå¢ãããäžæã广ãåŸãããªãããšããããšãèµ·ããŸãã
ãããé²ãããã«ã¯ãäžäœè¡šç€ºãããã©ã®ãããã®ã¢ã¯ã»ã¹ãCVãçããã®ããå ã«èšç®ããŠäœãå¿ èŠãããã®ã§ãã
èšäºã®è³ªãé«ãã
ã°ãŒã°ã«ãã€ããŒã®ããã«é«åºŠãªæ€çŽ¢ã¢ã«ãŽãªãºã ãæ¡çšããŠããæ€çŽ¢ãµã€ãã§ã¯ãäžæãªãã¯ããã¯ã¯èŠç ŽãããŠäžäœããããèœãšãããããããããäžäœè¡šç€ºã§ããªããªããŸãããã®ãããæ¬è³ªçã§çéçãªå¯Ÿçãæ±ããããŸããããããããèšäºã®è³ªãé«ããããšã§ãã
ãŸããã°ãŒã°ã«ãªã©ã®æ€çŽ¢ãµã€ãã§ã¯ãæå以å€ã®ã³ã³ãã³ããåºæ¬çã«èªèã§ãããã¢ã«ãŽãªãºã ãšããŠäžäœè¡šç€ºå€æã«å ¥ããªãããã«ãªã£ãŠããŸãã
ãã®ãããã©ãã ãç»åãåç»ã貌ã£ãŠããŠãããã®äžèº«ããããŒã¯ãŒããæœåºããŠåæã«äžäœè¡šç€ºããŠãããããã§ã¯ãããŸãããããã¯ã¡ã¿ã¿ã°ã§ãåãããšã§ãããããŸã§ãæåã§è³ªã®é«ãã³ã³ãã³ããæ§ç¯ããããšãæäœéå¿ èŠã§ãã
ãããŠãèšäºã®è³ªãé«ããšããã®ã¯ãèªè ã®åœ¹ã«ç«ã€ããšããªãªãžããªãã£ãããããšãå°éæ§ã®é«ãããšãªã©ãæããããŸãã
ãã®ããã§ãèªã¿ããããããã®ãè©äŸ¡ãããŠããŸããå 容ãç¬èªã§ãæ¥æ¬èªãç¡æå³ãªçŸ åããããã®ã§ã¯ã¹ãã æ±ããè©äŸ¡ãäžããããŠããŸããŸãã
éã«ãã³ã³ãã³ããšããŠè³ªãé«ããã°ãããèªäœãè©äŸ¡ãããããŒãžã©ã³ã¯ã被ãªã³ã¯ãªã©ãµã€ãæ¬äœã®é äœã«é¢ä¿ãªãããã®ã³ã³ãã³ãèšäºã ãå¥ã«äžäœè¡šç€ºãããæåŸ ãé«ãŸããŸãã
ãã«ãœãã»ã¹ããŒãªãŒãäœã
ããã³ã³ãã³ããçã¿åºãã«ã¯ããã«ãœããã¹ããŒãªãŒããŠãŒã¶ãŒç®ç·ã§æ§ç¯ããããšãäžå¯æ¬ ã§ãã
æ€çŽ¢ã¢ã«ãŽãªãºã ãšã¯é¢ä¿ãªãéšåãªã®ã§ãäžèŠãããšSEO察çã«ã¯ãªã£ãŠããªããããããŸããããããããã«ãœããã¹ããŒãªãŒãäœãéšåã¯ãCVãç®æãäŒæ¥ã®ãµã€ãããããã°ãSEO察çãšã¯ãŸã£ããå¥ã®å¯ŸçãšããŠåããããšã®é£ããéšåã§ãããã®ã§ãã
ãã®çç±ã¯ãã³ã³ãã³ãã®äœæã¯SEO察çãšåæã«è£œäœãå§ãŸãããã§ããåŸããä¿®æ£ããã«ã¯å€å€§ãªåŽåããããããŸãšããŠSEO察çãšããŠããªããŠããŸãã®ãå¹ççã ããã§ãã
ãŸããã¹ããŒãªãŒã®éšåã¯ãSEO察çãšç¡é¢ä¿ãšããããã§ã¯æ±ºããŠãããŸããã
ç¹ã«æ¬§ç±³åºæºã®ã°ãŒã°ã«ãã€ããŒã®ç¶æ¿ã¢ã«ãŽãªãºã ïŒã°ãŒã°ã«ããïŒãªã©ã¯ãèªã¿æã«é æ ®ããããšãã³ã³ãã³ãã«æ±ããããŠãããçµè«ãããã®å 容ã«ãªã£ãŠããªããšäººã䜿ã£ãã¢ã«ãŽãªãºã 調æ»ã§ã¯é äœãäžããããå¯èœæ§ãå°ãªãããããããã§ãã
ããã«å ããŠãããŒãžã®äžéšã«ããŒã¯ãŒãã«é¢é£ããããšããã£ããæžãããŠããªããšãæ©æ¢°çã«ãè©äŸ¡ãäžãããŸããã€ãŸããæ¥æ¬ã®ããã«çµè«ãæåŸã®èšäºå 容ã»ã¹ããŒãªãŒã¥ããã¯NGã§ãã
欧米ã§ã¯ãã®æç« æ§é ãéã®é çªãåããããç¹ã«æ¥æ¬ã®äŒæ¥ãæ åœè ãå人ã¯ã³ã³ãã³ãäœãã®éã«æ°ãã€ããå¿ èŠããããŸãã
ã¿ã€ãã«ã»å°èŠåºããäžæã«ä»ããªã
以åã¯SEO察çã§ã¿ã€ãã«ãå°èŠåºãã«ããŒã¯ãŒããå ¥ãããšãããã¯ããã¯ã説ãããŠããã®ã¯èšæ¶ã«æ°ãããšããã§ãã
ããããæè¿ã§ã¯ãã¢ã«ãŽãªãºã ã®å€åã§ãè¿°ã¹ãããã«ãèšäºã¿ã€ãã«ã»èŠåºãã®ããŒã¯ãŒããå ¥ããããšã®éèŠæ§ãäžãããæäœéã¿ã€ãã«ã«å«ãŸããããæ¬æã«äœåãããã°ããã ãã§è©äŸ¡ãããéã«éå°ã«ããŒã¯ãŒããããã°è©äŸ¡ãããªããšããã¢ã«ãŽãªãºã ãããã€ãã®å Žåã§é©çšãããŠããŸãã
ããã¯ã°ãŒã°ã«ã§ã¯ç¹ã«åŠå®ã«çŸããŠãããäžäœè¡šç€ºã®èšäºã¯ã©ããèšäºã¿ã€ãã«ã§ã¯ãªããèšäºå 容ãäžå¿ã«è¡šç€ºããããã«ãªã£ãŠããŸãã
ãããã2022幎ã«ã¯Q&Aã®ããã«èšäºå å®¹ãæ€çŽ¢ç¶æ ããé²èЧã§ããããã«æ€çŽ¢ãµã€ãã®æ çµã¿ãå€åããã¯ãªãã¯ã§å±éãããæãããã¿ã¡ãã¥ãŒãã远å ããŠããŸãã
ãã®ã¯ãšãã·ã§ã³ã¯ãæ¬åœã«èªè ãæ±ããŠãããã®ã ãèšäºã¿ã€ãã«ã«çµ¡ãã衚瀺ããããã®ã§ããããŒã¯ãŒãã®é¢é£æ§ãèšäºã®èŠåºãã«æ±ãããããæ¬æã§é¢é£æ§ã®ããããã«èšè¿°ããŠãã質ã®é«ãèšäºãäœãããšãææ°ã®SEO察çã§ãã
ãã®ä»ã®æœçãã€ã³ã
äžèšä»¥å€ã«ãSEO察çãšããŠäœ¿ãããŠããæ¹æ³ãããã€ããããŸãã
ãŸããSNSã«æçš¿ãªã³ã¯ãäžããŠã€ã³ããã¯ã¹ã«åšç¥ãããããããããšã§ããå¥ã®ææ®µãšããŠããµã€ããã€ã³ããã¯ã¹ãããããªãããã«ã°ãŒã°ã«å ¬åŒã®ã³ã³ãœãŒã«ããŒã«ã«ç»é²ãããªã©ã§ãã
èŠå®éåãªã©ã®ãªããµã€ãå 容ãªããæãæ©ãæ€çŽ¢ãšã³ãžã³ã«èªèãããããŸãããããããææ°æ å ±ãæŽæ°ããããšã¯åçŽã«äžäœè¡šç€ºãç¶ããããã«ãå¿ èŠã§ããå€ãæ å ±ããããŠãŒã¶ãŒã¯æ°ããæ å ±ãæ±ããŠæ€çŽ¢ãããããé©åºŠãªèšäºã®æŽæ°ãæå¹ã§ãããã
ãŸãããã¡ã€ã³åãå éšãªã³ã¯ã驿£åããèšå®ãªã©ã工倫ããããšã§é¢é£æ§ã匷ããããŸãã
ãããŠãã¡ã¿ãã£ã¹ã¯ãªãã·ã§ã³ãäžæãèšå®ããããšã§ãæ€çŽ¢ãšã³ãžã³äžèЧãèŠã人ãã¯ãªãã¯ããããããããšãã§ããŸããçŽæ¥ãäžäœè¡šç€ºã«è²¢ç®ããã®ã§ã¯ãªããäžäœè¡šç€ºãããéã«èªå°ããããããããã§ãã
ãŠãŒã¶ãŒã«ãšã£ãŠããäžäœã®ã©ã®èšäºãéžæããããã¯ãèªåãæ¢ããŠããå 容ãšãããããŠããããšãéèŠããŸããã€ãŸããã¡ã¿ãã£ã¹ã¯ãªãã·ã§ã³ã§èŠçŽã衚瀺ããããããããŠãããšæãããŠã¯ãªãã¯ãããããã°æåã§ããã¯ãªãã¯çãé«ããŠæµå ¥æ°ãå¢ããã®ã«ã广çã§ãã
æ€çŽ¢é äœã ãã«ãã ãããªããšããéžæè¢ããã
ãããã®æ¥çã§èª€è§£ãããããšãšããŠããSEO察çã¯çµ¶å¯Ÿã«å¿ èŠãããšãããšããã§ã¯ãªãããšã§ããæ€çŽ¢é äœã¯ããããŸã§ãäžäœè¡šç€ºããŠãŠãŒã¶ãŒãåŸãããã®ææ®µã§ãããé«ããããã°ç¢ºãã«PVïŒãã¬ãã¥ãŒïŒæ°ãCVæ°ãäžããããã ãã§ããã®ææ®µãæ€çŽ¢é äœã®äžäœã§ããå¿ èŠã¯å¿ ããããªãã®ã§ãã
SEO察çãå¥ã§è¡ãäŒæ¥ã»å人ã®äžã«ã¯ãSNSã第äžãšããæœçã§æåãåããããšããããŸãã
ãã¡ããããŸã£ããSEO察çãããªãããã§ã¯ãããŸãããã代æ¿ãšãªãæ¹æ³ãšããŠããŸããŸãªæ¹æ³ãåãå ¥ããŠããŸããäŸãã°ãSNSã»åç»ã»åºååºçš¿ïŒãªã¹ãã£ã³ã°åºåãªã©ïŒã»å¥ãµã€ãããã®èªå°ïŒé¡äŒŒãµã€ããFC2ãããã°æãªã©å€éšãµãŒãã¹ç»é²ïŒãªã©ã§ãã
é äœãé«ããSEO察çãšããŠã¯ããŸãã¡ãªãã®ã°ããã§ããããã€ãã®æœçã¯ãã€ãã¹ã«åãããšãããã§ãããã
ããããç¹å®ãŠãŒã¶ãŒã®ã¢ã¯ã»ã¹æ°ãå¢ãããCVRïŒã³ã³ããŒãžã§ã³çïŒãé«ãããã ããšããå Žåã«ã¯ãæ€çŽ¢é äœã ããå¯äžã§ã¯ãªãããšã瀺ããŠãããŠããŸãã
SEO察çã¯ããã ãã«ãã ããããããããŸããŸãªæœçã®äžã§æŽ»çšãããã®ã§ããç®çãšææ®µãéã«ãªããªãããã«ãèªç€Ÿãèªåãã¡ã«ãã£ãããã察çã远æ±ããã®ãWebæ¥çã«ãããäºæ¥æåãžã®è¿éã§ãã
SEO察çã«ã€ããŠã®ãŸãšã
ä»åã¯SEO察çã«ã€ããŠã®æŠèŠã察çäžå¿ èŠãªã¢ã«ãŽãªãºã ã®å€åãæœçæ¹æ³ã«ã€ããŠåãäžããŸããã
ã¢ã«ãŽãªãºã ã®å€åãæ£ç¢ºã«æããããšã¯é£ããã倧ãŸãã«ææ¡ããŠãã³ã³ãã³ããäœãäžã§å·¥å€«ãåã ã«æœããããããŸããããããŠãå°æå ã®ãã¯ããã¯ã§ã¯ãªãã質ã®é«ãã³ã³ãã³ãã補äœããŠãµã€ããæ§ç¯ããããŒã¯ãŒãéžå®ãç«¶åã»ããªã¥ãŒã ã®ãã§ãã¯ãå å®¹ã®æ±ºå®ãªã©ãããŸãããã
ãŸããå¿ ãããSEO察çã ããããŒã±ãã£ã³ã°æœçã§ã¯ãªããããŸããŸãªæ¹æ³ã§ã¢ã¯ã»ã¹ãCVãéããããšãã§ããŸãããããã£ãŠãæ€çŽ¢äžäœã«åºå·ããŠè²»çšããããããªãããšãSEOæ¥è ãå©çšããå Žåãªã©ã«ã¯éèŠãªãã€ã³ãã§ãã